Our challenge was two-fold: create a price-driven retail campaign, while reconnecting Australian customers with the values of IKEA– a brand Australians associated with flat-pack furniture rather than fuzzy feelings. “The Best Day is the Everyday” reminds people that the simple things in everyday life can be the most enjoyable. We celebrated those moments in a series of films, puppeteering a lively cast of products, each season revealing the magic that can be found right under our noses at home. And it worked. Brand engagement and store visitation increased as a result, and IKEA even sold out of sheepskins Australia wide.

45" LAUNCH FILM