Berlei’s range and expertise in sports bras is unrivalled. To prove it, we leveraged a simple but untold truth; that your boobs move differently in different sports.

A provocative and visually arresting film demonstrated the impact different sports have on women’s breasts when they’re not wearing a supportive sports bra.

With boobs flying, being hit, squashed and bounced, the film was enlightening, empathetic and impossible to ignore (as proven by the 130+ people who formally complained about it). It generated a PR storm and resulted in a massive 10% YOY sports bra sales increase despite just 3 weeks on TV.

THE FILM

THE MAKING OF

RESULTS